Search engine optimization Search engine optimization is a process by which information from your company’s web site and other online materials are “tagged” in order to ensure that the information is more readily found by “natural search” results. It’s a relatively simple process. The higher the content ranks in a search, the better the likelihood it will be accessed. This simple process has not gone unnoticed by the online community. As search engines have grown in popularity and influence, an increasing amount of companies are allocating money to optimizing entire web sites. The problem is as the effectiveness of web site optimization becomes more apparent, those companies that provide SEO services are charging more for their services. So, how can a small business with limited resources reap the rewards of optimization without breaking the bank? The answer is to purchase my new book, “9 Ways to Drive Traffic to Your Website Using SEO.”

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