Information About My New Book

Most online business owners are getting nowhere figuring out how to get traffic from search engines. It is a known fact that to have visitors to your websites – one needs greater visibility within the search engines. But exactly how do you do it?

(Boston, MA) Now that 2014 is here, you will want your website to be exploding with traffic rather than with few visitors. Gary E. Haffer’s new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts (, will help achieve website visibility, traffic and more.

 Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts (distributed by worldwide) is a useful “how-to explanation” book designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website’s visibility to generate traffic. Open the book and you’ll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing.  Readers will discover how to get their website listed on the major search engines quickly and for free, analyze and beat their competitors, increase their search engine rankings and boost the quantity and quality of website visitors.

One business owner states, “Our website was basically invisible on the Internet and after reading only two chapters of Haffer’s book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me.”

If you were wondering how to increase your website’s visibility on Google while avoiding Search Engine roadblocks, get the most from social sites, make people find what they want on your website, or how social networks can help create brand awareness for your business – this is the book that can help!

Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts* is available for sale in paperback, online at ( and through additional wholesale and retail channels worldwide and as a Kindle book at


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